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hide captionU.S. bobsledders Nick Cunningham and Abraham Morlu compete in a BMW-designed sled at the World Cup in January in St. Moritz, Switzerland. The U.S. team paired up with a BMW race car designer several years ago to boost its chances at the 2014 Winter Games.
Alex Livesey/Getty Images
U.S. bobsledders Nick Cunningham and Abraham Morlu compete in a BMW-designed sled at the World Cup in January in St. Moritz, Switzerland. The U.S. team paired up with a BMW race car designer several years ago to boost its chances at the 2014 Winter Games.
Alex Livesey/Getty Images
When you meet bobsled driver Steve Holcomb, he doesn't talk about his Olympic gold medal — the one he won with the four-man team at the Vancouver Olympics in 2010. Instead, he talks about the one that got away.
Four years ago, his two-man bobsled started the Olympic run with a great push. "I was actually winning the race in Vancouver," Holcomb says. But then, he "made a driving mistake and we went from first place to sixth place in two turns."
Holcomb blames himself. In bobsledding, any slight mistake in the driving can cost you the fraction of a second you need to win.
But the problem was bigger than any one run: The U.S. team hadn't won a gold medal in the two-man bobsled event since Franklin Roosevelt was president.
So after the last Olympics, the team took a look at their sled. It was older than some of the athletes.
"The sled I was using was 19 years old," Holcomb says. "Rebuilt it every year. It was one of those sleds that was fast."
But the European teams had new sleds that were redesigned constantly — and built by race car designers. The Italians had the help of Ferrari, McLaren supported the U.K. bobsledders and a Japanese Formula One team is working with that country's athletes.
So the U.S. went looking for an American race car partner. But it wasn't Ford or Chevy — it was Michael Scully, creative director at BMW DesignWorks USA. Yes, BMW is a German company, but as Scully stresses, it's their North American division.
Scully knew race cars. And as it turns out, he knew the challenges of winter sports, too; he was a snowboard racer in his youth. So when he sat down in his first bobsled, Scully thought he knew speed.
"It was very quickly clear to me that I was not in any way prepared," Scully says. "It's this very chaotic experience."
Riding a bobsled into a corner is like having your head slammed into a wall by a really big guy. As soon as Scully hopped out, he was filled with ideas to make the sled more like a race car.
But then, there are all those rules. In order to make bobsledding fair, the teams must meet all these standards: The sleds must all be the same weight, and the runners on the bottom all carved from the same metal.
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hide captionAmerican bobsledders Justin Olsen and John Napier test BMW's first two-man bobsled prototype in the Utah Olympic Park in 2012.
BMW
American bobsledders Justin Olsen and John Napier test BMW's first two-man bobsled prototype in the Utah Olympic Park in 2012.
BMW
But there was some wiggle room in the rules. The BMW designers moved the center of gravity around, adapted the steering for Steve Holcomb's style, and made the sled smaller and more aerodynamic.
That came as a bit of a surprise to the bobsled team's members, who are the size of football players.
"It's quite snug," Holcomb says. "It is challenging to get in. It's not easy."
But as the team tested the new sled, the numbers looked good: it was faster. The two-man team hopes this new design will give them an edge in Sochi.
Now, it's not clear if it really gives an advantage to Team USA. After all, the designers from Ferrari know the same principles of aerodynamics as the folks at BMW.
But there is a psychological factor at play. When Team USA shows up with their brand-new sled, they keep it covered, hidden from view.
"You want people to think that they've thought of something that you haven't — [like] 'Why didn't I think of that?' " Scully says.
And adding to the mystery, the new sled has put up very fast times so far this season. Holcomb's two-man team is now No. 1 in the world.
Is it the new technology? A more confident driver? Better training? Part of the Olympic edge is to keep your opponents guessing.
