Luke Skywalker
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Audio for this story from All Things Considered will be available at approximately 7:00 p.m. ET.
The U.S. has been stepping up efforts to encourage international tourism, which represents about 3 percent of the country's gross domestic product. The country's reputation abroad has suffered due to revelations about spying by the National Security Agency. But Brand USA, which is running a new ad campaign, hopes to encourage international tourists to visit the U.S. Host Arun Rath speaks with Michael Scaturro, who wrote about the new campaign for The Atlantic.
