• OzzModz is no longer taking registrations. All registrations are being redirected to Snog's Site
    All addons and support is available there now.

Zelizer: Will 'speed bumps' hurt Hillary?

Luke Skywalker

Super Moderator
{vb:raw ozzmodz_postquote}:
121020115217-37-hillary-clinton-1020-horizontal-gallery.jpg
Former Secretary of State Hillary Clinton, pictured in October 2012, has become one of the most powerful people in Washington. Here's a look at her life and career through the years.
140114104455-02-hillary-clinton-0114-horizontal-gallery.jpg
Before she married Bill Clinton, she was Hillary Rodham. Here, Rodham talks about student protests in 1969, which she supported in her commencement speech at Wellesley College in Wellesley, Massachusetts.
121020065344-01-hillary-clinton-1020-horizontal-gallery.jpg
Rodham, center, a lawyer for the Rodino Committee, and John Doar, left, chief counsel for the committee, bring impeachment charges against President Richard Nixon in the Judiciary Committee hearing room at the U.S. Capitol in 1974.
121020084515-02-hillary-clinton-1020-horizontal-gallery.jpg
Arkansas Gov. Bill Clinton helps first lady Rosalynn Carter on a campaign swing through Arkansas in June 1979. Also seen in the photo is Hillary Clinton, center background.
121020084518-03-hillary-clinton-1020-horizontal-gallery.jpg
Bill Clinton embraces his wife shortly after a stage light fell near her on January 26, 1992. They talk to Don Hewitt, producer of the CBS show "60 Minutes."
121020084521-04-hillary-clinton-1020-horizontal-gallery.jpg
With Hillary, Democratic presidential candidate Bill Clinton waves to the crowd at his victory party after winning the Illinois primary on March 17, 1992.
121020084524-05-hillary-clinton-1020-horizontal-gallery.jpg
Al Gore, Tipper Gore, Bill Clinton and Hillary Clinton wave to supporters at the Chautauqua Institution in Chautauqua, New York, after they gave speeches on family values on August 23, 1992.
121020084527-06-hillary-clinton-1020-horizontal-gallery.jpg
Clinton gestures at a campaign rally November 3, 1992, in Denver. After taking office, President Clinton chose his wife to head a special commission on health care reform, the most significant public policy initiative of his first year in office.
121020084530-07-hillary-clinton-1020-horizontal-gallery.jpg
Bill and Hillary Clinton have a laugh together on Capitol Hill in 1993.
121020084532-08-hillary-clinton-1020-horizontal-gallery.jpg
Clinton pours herself a cup of tea in 1993 while testifying to the Senate Education and Labor Committee about health care reform.
121020084535-09-hillary-clinton-1020-horizontal-gallery.jpg
Clinton speaks at George Washington University on September 10, 1993, in Washington during her husband's first term.
121020084538-10-hillary-clinton-1020-horizontal-gallery.jpg
Clinton waves to the media on January 26, 1996, as she arrives at federal court in Washington for an appearance before a grand jury. The first lady was subpoenaed to testify as a witness in the investigation of the Whitewater land deal in Arkansas.
121020084541-11-hillary-clinton-1020-horizontal-gallery.jpg
Hillary Clinton looks on as President Clinton discusses the Monica Lewinsky scandal in the Roosevelt Room of the White House on January 26, 1998.
121020084543-12-hillary-clinton-1020-horizontal-gallery.jpg
Hillary and Bill Clinton arrive at Foundry United Methodist Church on August 16, 1998, in Washington. He became the first sitting president to testify before a grand jury when he testified via satellite about the Lewinsky matter.
121020084546-13-hillary-clinton-1020-horizontal-gallery.jpg
Clinton shakes hands during a St. Patrick's Day parade in the Sunnyside neighborhood of Queens, New York, on March 5, 2000.
121020084551-14-hillary-clinton-1020-horizontal-gallery.jpg
Clinton waves to the crowd as she arrives on the stage at the Democratic National Convention on August 14, 2000, in Los Angeles.
121020084555-15-hillary-clinton-1020-horizontal-gallery.jpg
Clinton campaigns for a Senate seat October 25, 2000, at Grand Central Station in New York.
121020084600-16-hillary-clinton-1020-horizontal-gallery.jpg
Hillary Clinton is sworn in as a senator of New York in a re-enactment ceremony with, from left, President Clinton, nephew Tyler, daughter Chelsea, brother Hugh Rodham, mother Dorothy Rodham and Vice President Al Gore on January 3, 2001, in Washington.
121020084600-17-hillary-clinton-1020-horizontal-gallery.jpg
Andrew Cuomo, Eliot Spitzer and Clinton celebrate with a crowd of Democratic supporters after their wins in various races November 7, 2006, in New York.
121020084603-18-hillary-clinton-1020-horizontal-gallery.jpg
Clinton speaks during a post-primary rally on January 8, 2007, at Southern New Hampshire University in Manchester, New Hampshire.
121020084606-19-hillary-clinton-1020-horizontal-gallery.jpg
The Clintons pay a visit to the 92nd annual Hopkinton State Fair in Contoocook, New Hampshire, on September 2, 2007.
121020084611-20-hillary-clinton-1020-horizontal-gallery.jpg
Clinton speaks at a campaign rally September 2, 2007, in Portsmouth, New Hampshire. She was running for the Democratic presidential nomination.
121020084611-21-hillary-clinton-1020-horizontal-gallery.jpg
Clinton addresses a question during a debate with other Democratic presidential candidate at Dartmouth College in Hanover, New Hampshire, on September 26, 2007. Also pictured are U.S. Rep. Dennis Kucinich of Ohio, left, and former U.S. Sen. Mike Gravel of Alaska.
121020084614-22-hillary-clinton-1020-horizontal-gallery.jpg
Felipe Bravo, left, and Christian Caraballo are covered with Hillary Clinton stickers in downtown Manchester, New Hampshire, on January 8, 2008.
121020115137-23-hillary-clinton-1020-horizontal-gallery.jpg
Clinton campaigns in Council Bluffs, Iowa, with her daughter, Chelsea, on January 1, 2008, two days ahead of the January 3 state caucus.
121020115141-24-hillary-clinton-1020-horizontal-gallery.jpg
Clinton waves as she speaks to supporters at the National Building Museum on June 7, 2008, in Washington. After pulling out of the presidential race, Clinton thanked her supporters and urged them to back Barack Obama to be the next president of the United States.
121020115144-25-hillary-clinton-1020-horizontal-gallery.jpg
Obama and Clinton talk on the plane on their way to a Unity Rally in Unity, New Hampshire, on June 27, 2008.
121020115147-26-hillary-clinton-1020-horizontal-gallery.jpg
Obama watches Clinton address the Democratic National Convention on August 26, 2008. The two endured a long, heated contest for the 2008 nomination.
121020115150-27-hillary-clinton-1020-horizontal-gallery.jpg
Sen. Charles Schumer, left, looks toward Secretary of State designate Clinton as Senate Foreign Relations Committee chairman Sen. John Kerry, center, looks on during nomination hearings January 13, 2009, on Capitol Hill.
121022072949-hillary-clinton-confirmation-horizontal-gallery.jpg
Clinton testifies during her confirmation hearing for secretary of state on January 13, 2009, in Washington.
121022073230-hillary-clinton-dances-south-africa-horizontal-gallery.jpg
Clinton, as secretary of state, dances with a local choir while visiting the Victoria Mxenge Housing Project in Philippi, a township on the outskirts of Cape Town, South Africa, on August 8, 2009.
121020115155-28-hillary-clinton-1020-horizontal-gallery.jpg
Clinton looks through binoculars toward North Korea during a visit to an observation post July 21, 2010, at the demilitarized zone separating the two Koreas.
121020115155-29-hillary-clinton-1020-horizontal-gallery.jpg
Clinton walks up the steps to her aircraft as she leaves a meeting of the Association of Southeast Asian Nations on July 23, 2010, in Hanoi, Vietnam.
121020115158-30-hillary-clinton-1020-horizontal-gallery.jpg
Hillary and Bill Clinton pose on the day of their daughter's wedding to Marc Mezvinsky on July 31, 2010, in Rhinebeck, New York.
121020115201-31-hillary-clinton-1020-horizontal-gallery.jpg
U.S. President Barack Obama and Clinton observe a moment of silence before a NATO meeting November 19, 2010, in Lisbon, Portugal.
121020115203-32-hillary-clinton-1020-horizontal-gallery.jpg
Clinton listens as Turkish Foreign Minister Ahmet Davutoglu makes a brief statement November 29, 2010, before a bilateral meeting at the State Department in Washington.
121022073510-hillary-clinton-tahir-square-horizontal-gallery.jpg
Clinton shakes hands with a child during an unannounced walk through Tahrir Square in Cairo on March 16, 2011.
121020115207-33-hillary-clinton-1020-horizontal-gallery.jpg
Obama, Vice President Joe Biden, Clinton and members of Obama's national security team receive an update on the Osama bin Laden mission May 1, 2011, in the Situation Room of the White House.
121020115209-34-hillary-clinton-1020-horizontal-gallery.jpg
Clinton checks her personal digital assistant prior to departing Malta on October 18, 2011.
140612112806-hillary-clinton-havana-dancing-horizontal-gallery.jpg
Clinton dances while in Cartagena, Colombia, on April 15, 2012.
140612112800-hillary-clinton-havana-beer-horizontal-gallery.jpg
Clinton enjoys a beer at Cafe Havana in Cartagena, Colombia, on April 15, 2012.
140612112132-hillary-clinton-natural-horizontal-gallery.jpg

" border="0" height="360" id="articleGalleryPhoto0042" width="640"/>Clinton appears with little makeup during an event in Dhaka, Bangladesh, on May 6, 2012. She tells CNN, "I feel so relieved to be at the stage I'm at in my life right now ... Because you know if I want to wear my glasses, I'm wearing my glasses. If I want to wear my hair back I'm pulling my hair back. You know at some point it's just not something that deserves a lot of time and attention."
121020115212-35-hillary-clinton-1020-horizontal-gallery.jpg
Clinton speaks as Afghanistan President Hamid Karzai listens during a news conference at the presidential palace in Kabul, Afghanistan, on July 7, 2012.
121020115217-36-hillary-clinton-1020-horizontal-gallery.jpg
Clinton arrives at Ben Gurion International Airport in Israel on July 15, 2012.
130123105026-01-clinton-gallary-horizontal-gallery.jpg
Clinton looks on as Obama makes a statement in response to the attack at the U.S. Consulate in Libya on September 12, 2012.
130123105257-02-clinton-gallery-horizontal-gallery.jpg
Clinton applauds Myanmar opposition leader Aung San Suu Kyi during a ceremony where Suu Kyi was presented with the Congressional Gold Medal on September 19, 2012.
130123105520-03-clinton-gallery-horizontal-gallery.jpg
Bill Clinton kisses his wife after introducing her at the Clinton Global Initiative annual meeting on September 24, 2012, in New York City.
130123105713-04-clinton-gallery-horizontal-gallery.jpg
Clinton shakes hands with Libyan President Mohamed Magariaf on September 24, 2012, in New York.
130123105841-05-clinton-gallery-horizontal-gallery.jpg
Clinton stands during a news conference following meetings at the prime minister's office in Pristina, Kosovo, on October 31, 2012. Clinton said that Kosovo's unilaterally declared independence, fiercely opposed by Serbia, was "not up for discussion."
130123110042-06-clinton-gallery-horizontal-gallery.jpg
Clinton chats with Suu Kyi before Obama speaks at the University of Yangon in Yangon, Myanmar, on November 19, 2012.
130123110619-07-clinton-gallery-horizontal-gallery.jpg
Obama looks at Clinton before the start of a bilateral meeting with Japanese Prime Minister Yoshihiko Noda, far right, during the East Asian Summit in Phnom Penh, Cambodia, on November 20, 2012.
130123110929-08-clinton-gallery-horizontal-gallery.jpg
Israeli Prime Minister Benjamin Netanyahu shakes hands with Clinton at the prime minister's office November 20, 2012, in Jerusalem.
130123111713-10-clinton-gallery-horizontal-gallery.jpg
Clinton receives a sports jersey and football helmet from Deputy Secretary Tom Nides, center, after returning to work on January 7, 2013, following a fall where she hit her head and doctors later detected a blood clot. The number 112 represented the number of countries that she had visited as secretary of state.
130123112025-11-clinton--gallery-horizontal-gallery.jpg
Clinton and her husband arrive for the inauguration for Obama's second term on January 21, 2013.
130123112214-12-clinton-gallery-horizontal-gallery.jpg
Clinton testifies before the Senate Foreign Relations Committee on Capitol Hill on January 23, 2013. Lawmakers questioned Clinton about the security failures during the Benghazi, Libya, attacks that led to the death of four Americans, including U.S. Ambassador Christopher Stevens.
130923095218-01-hillary-clinton-0923-horizontal-gallery.jpg
From left, first lady Michelle Obama stands with former first ladies Laura Bush, Clinton, Barbara Bush and Rosalynn Carter at the opening ceremony of the George W. Bush Presidential Center in Dallas on April 25, 2013.
140114081337-01-hillary-clinton-0114-horizontal-gallery.jpg
From left, Clinton, former first lady Laura Bush and former Presidents Bill Clinton and George W. Bush listen to speakers during the memorial service for Nelson Mandela in Soweto, South Africa, on December 10.
140602061913-01-hillary-clinton-0602-horizontal-gallery.jpg
Clinton ducks after a woman threw a shoe at her while she was delivering remarks at the Institute of Scrap Recycling Industries conference in Las Vegas on April 10.
140602062148-02-hillary-clinton-0602-horizontal-gallery.jpg
Clinton tours the National September 11 Memorial & Museum in New York with President Barack Obama, former New York Mayor Michael Bloomberg, first lady Michelle Obama and former President Clinton on May 15.
140608144300-hillary-sawyer---restricted-horizontal-gallery.jpg
Hillary Clinton talks with ABC News anchor Diane Sawyer on Thursday, June 5, for her first television interview in conjunction with the release of her new book.



121020115217-37-hillary-clinton-1020-topics.jpg

1
140114104455-02-hillary-clinton-0114-topics.jpg

2
121020065344-01-hillary-clinton-1020-topics.jpg

3
121020084515-02-hillary-clinton-1020-topics.jpg

4
121020084518-03-hillary-clinton-1020-topics.jpg

5
121020084521-04-hillary-clinton-1020-topics.jpg

6
121020084524-05-hillary-clinton-1020-topics.jpg

7
121020084527-06-hillary-clinton-1020-topics.jpg

8
121020084530-07-hillary-clinton-1020-topics.jpg

9
121020084532-08-hillary-clinton-1020-topics.jpg

10
121020084535-09-hillary-clinton-1020-topics.jpg

11
121020084538-10-hillary-clinton-1020-topics.jpg

12
121020084541-11-hillary-clinton-1020-topics.jpg

13
121020084543-12-hillary-clinton-1020-topics.jpg

14
121020084546-13-hillary-clinton-1020-topics.jpg

15
121020084551-14-hillary-clinton-1020-topics.jpg

16
121020084555-15-hillary-clinton-1020-topics.jpg

17
121020084600-16-hillary-clinton-1020-topics.jpg

18
121020084600-17-hillary-clinton-1020-topics.jpg

19
121020084603-18-hillary-clinton-1020-topics.jpg

20
121020084606-19-hillary-clinton-1020-topics.jpg

21
121020084611-20-hillary-clinton-1020-topics.jpg

22
121020084611-21-hillary-clinton-1020-topics.jpg

23
121020084614-22-hillary-clinton-1020-topics.jpg

24
121020115137-23-hillary-clinton-1020-topics.jpg

25
121020115141-24-hillary-clinton-1020-topics.jpg

26
121020115144-25-hillary-clinton-1020-topics.jpg

27
121020115147-26-hillary-clinton-1020-topics.jpg

28
121020115150-27-hillary-clinton-1020-topics.jpg

29
121022072949-hillary-clinton-confirmation-topics.jpg

30
121022073230-hillary-clinton-dances-south-africa-topics.jpg

31
121020115155-28-hillary-clinton-1020-topics.jpg

32
121020115155-29-hillary-clinton-1020-topics.jpg

33
121020115158-30-hillary-clinton-1020-topics.jpg

34
121020115201-31-hillary-clinton-1020-topics.jpg

35
121020115203-32-hillary-clinton-1020-topics.jpg

36
121022073510-hillary-clinton-tahir-square-topics.jpg

37
121020115207-33-hillary-clinton-1020-topics.jpg

38
121020115209-34-hillary-clinton-1020-topics.jpg

39
140612112806-hillary-clinton-havana-dancing-topics.jpg

40
140612112800-hillary-clinton-havana-beer-topics.jpg

41
140612112132-hillary-clinton-natural-topics.jpg

42
121020115212-35-hillary-clinton-1020-topics.jpg

43
121020115217-36-hillary-clinton-1020-topics.jpg

44
130123105026-01-clinton-gallary-topics.jpg

45
130123105257-02-clinton-gallery-topics.jpg

46
130123105520-03-clinton-gallery-topics.jpg

47
130123105713-04-clinton-gallery-topics.jpg

48
130123105841-05-clinton-gallery-topics.jpg

49
130123110042-06-clinton-gallery-topics.jpg

50
130123110619-07-clinton-gallery-topics.jpg

51
130123110929-08-clinton-gallery-topics.jpg

52
130123111713-10-clinton-gallery-topics.jpg

53
130123112025-11-clinton--gallery-topics.jpg

54
130123112214-12-clinton-gallery-topics.jpg

55
130923095218-01-hillary-clinton-0923-topics.jpg

56
140114081337-01-hillary-clinton-0114-topics.jpg

57
140602061913-01-hillary-clinton-0602-topics.jpg

58
140602062148-02-hillary-clinton-0602-topics.jpg

59
140608144300-hillary-sawyer---restricted-topics.jpg

60




  • Julian Zelizer: Hillary Clinton's comment about being "dead broke" landed with a thud
  • He says gaffes tend to drive a lot of media coverage of politicians
  • Vast majority of gaffes don't have a significant lasting impact, he says
  • Zelizer: When gaffes do matter, it's because they reinforce perceptions of candidate's flaws


Editor's note: Julian Zelizer is a professor of history and public affairs at Princeton University. He is the author of "Jimmy Carter" and "Governing America." The opinions expressed in this commentary are solely those of the author.
(CNN) -- Hillary Clinton's book rollout hit some speed bumps last week. She took some partisan heat for a comment that she recently made to ABC's Diane Sawyer. Clinton explained that she and her husband were "dead broke" when they left the White House because of the legal fees they faced. Her critics instantly jumped on the statement, pointing to these words as evidence that she was out of touch with average Americans.
It could be seen as the first major gaffe in a campaign for president in 2016 that has not even begun. Her opponents argued that the statement was disingenuous, given the kind of money the Clintons have earned, and showed that she lacked a kind of veracity.
As Robin Abcarian wrote in the Los Angeles Times: "Here is an iron-clad rule of American politics: If you are a millionaire with multiple houses, never, under any circumstances, discuss your financial struggles. You don't have any financial struggles." Clinton clarified the comment, saying she and Bill Clinton were "obviously blessed" and that "I fully appreciate how hard life is so for many Americans today."
110917024200-julian-zelizer-portrait-left-tease.jpg


In another exchange that drew notice, an NPR interview with Terry Gross, the popular host of "Fresh Air," Clinton was clearly testy and sharp when the host asked her why it took so long for her to come out in favor of same-sex marriage.
Gaffes are a major part of the political game. Gaffes are moments when a candidate slips, and the slip explodes into a major story that might harm a candidacy. They have been a central feature in the age of televised campaigns since the 1960s. Reporters cover campaigns like horse races, more interested in the apparent ups and downs of each candidate than they are in the broader economic and political forces shaping elections or in the big public policy questions of the day.
Gergen: Republicans play into Hillary's hands
bttn_close.gif

140321182633-hillary-clinton-story-body.jpg
Clarifying 'dead broke' comment
bttn_close.gif

140610063416-newday-keilar-clinton-book-launch-lewinsky-benghazi-00021430-story-body.jpg
Clinton talks personal finance, Lewinsky
Gaffes play well in this kind of coverage because they offer instances when it seems as if there will be a dramatic shift in which horse has the lead. As Jonathan Chait wrote in New York magazine: "(S)ince very little changes in the horse race from day to day, the main device they (reporters) have to drive the narrative is the gaffe. The gaffe is a candidate saying something unplanned and unwelcome. As campaign reporters define their job, the gaffe is the primary form of 'news.'"
Clinton joins a long line of candidates who have made these kinds of mistakes. There are different kinds of gaffes, which is probably what helps make them interesting to some.
bttn_close.gif

120824082121-opinion-gallery-7-horizontal-gallery.jpg
Rep. Todd Akin's statement that a woman's body is capable of preventing pregnancy in cases of "legitimate rape" was so outrageous that even Mitt Romney quickly denounced him, says Dean Obeidallah. But the Akin gaffe may end up infecting Romney's campaign.

120824061151-opinion-gallery-1-horizontal-gallery.jpg
As he tried to fire up the crowd after his third-place finish in the Iowa caucuses in 2004, a hoarse Howard Dean let out a yell that played very loud on TV. His "I Have a Scream" speech was seen by some as unpresidential and was widely mocked.

120824060734-opinion-gallery-2-horizontal-gallery.jpg
In 1990, Texas Republican gubernatorial candidate Clayton Williams was leading his Democratic opponent, Ann Richards, by 11 points less than three months before Election Day. Then he uttered a wisecrack comparing bad weather and rape: "If it's inevitable, just relax and enjoy it.'' He lost by 2 percentage points.

120824060738-opinion-gallery-3-horizontal-gallery.jpg

" border="0"/>George Romney (Mitt's father) opposed the Vietnam War during his presidential run, although he had previously supported it. In explaining his change of heart, he said that in 1965, he visited Southeast Asia and met with U.S. generals who "brainwashed" him into supporting the war. His candidacy could not recover.

120824060745-opinion-gallery-4-horizontal-gallery.jpg
In 1972, Sen. Edmund Muskie was a leading candidate for the Democratic presidential nomination. But his candidacy came apart when the press reported that he had "tears streaming down his face" as he defended against attacks on his wife and himself by the publisher of a New Hampshire newspaper. Muskie said they were snowflakes, but his calm image was damaged.

120824060745-opinion-gallery-5-horizontal-gallery.jpg
Republican Sen. George Allen publicly used the racially derogatory term "macaca" to describe a staff member of his opponent's campaign who was of Indian heritage. Allen had been leading in the polls at the time but went on to lose that 2006 election.



120824082121-opinion-gallery-7-horizontal-gallery.jpg
A gallery of gaffes


There are gaffes where candidates make statements that just sound wrong, raising questions about their intelligence and political acumen. In 1967, the charismatic and dashing Michigan Gov. George Romney justified his initial support of Vietnam to a reporter as a result of "brainwashing" by the military during a visit to Vietnam. The statement, meant to explain the propaganda that many Americans had been hearing, came across as someone who lived in the world of movies rather than the world of politics.
During a 1976 debate with Democrat Jimmy Carter, Republican President Gerald Ford said, "There is no Soviet domination of Eastern Europe." The statement was meant to show that the president didn't agree with conservative critics who said his foreign policy detente -- easing relations with the Soviet Union -- indicated an acceptance of communism. But it came off as if he didn't know much about foreign policy.
Vice presidential candidate Sarah Palin made an endless series of these kinds of gaffes in television interviews in 2008 with Katie Couric, when she seemed to have trouble explaining some very basic facts about foreign or domestic policy. When Couric asked her about statements that Alaska's proximity to Russia was evidence of her foreign policy expertise, Palin said, "Our next-door neighbors are foreign countries, there in the state that I am in the executive of." She added, "As Putin rears his head and comes into the airspace of the United States of America, where do they go? It's Alaska."
Then there are those gaffes where a candidate says something that just falls flat, even if it is not necessarily inaccurate. In 1988, Democratic candidate Michael Dukakis responded to a question about whether he would want the death penalty if his wife was raped and murdered. He said, "I think you know that I've opposed the death penalty all of my life." Although the Massachusetts governor was trying to demonstrate his commitment to this policy position, his response seemed cold and distant.
In 2000, Vice President Al Gore claimed responsibility for having helped to invent the Internet. Republicans went to town, using this as evidence that Gore was willing to say anything, though the vice president was referring to his involvement with legislation that was actually vital in the evolution of modern communications technology.
Sometimes a statement plays into negative perceptions that voters have about a candidate. At a supermarket visit during the 1992 campaign, George H.W. Bush's words made him appear stunned by a electronic scanner, conveying the impression that he was out of touch with average Americans. (The White House claimed he was just impressed with a new kind of scanner.) He also admitted during a debate that he didn't know the price of milk.
When events change, a statement that seems reasonable at one moment can appear devastating the next. In 1972, Democrat George McGovern said that he was "one thousand percent" behind his running mate Thomas Eagleton, after Eagleton revealed that he had received electric shock treatment. But McGovern's team soon felt it was necessary to drop Eagleton from the ticket, making the statement seem quite problematic. Democrats pounced on Sen. John McCain in 2008 for saying that the fundamentals of the economy were sound as the financial markets imploded in the middle of the campaign.
There are also physical gaffes, which are less about what candidates say than about how they look. When Democrat Edwin Muskie appeared to be crying as he responded to unfavorable stories about his wife in 1972, the perception of weakness seemed to harm his front-runner status.
When Ford, a former college football player, stumbled on the stairs of an airplane, the fall became the butt of a joke on "Saturday Night Live" that came to symbolize his clumsiness. (Lyndon Johnson had always joked that Ford, then in the House, could not "fart and chew gum at the same time.")
When Dukakis wore a military helmet in a photo op, sitting in a tank, to show his support for the military, Republicans used this awkward image to highlight his weakness on defense.
When Bush glanced at his watch in the middle of a debate with Bill Clinton in 1992, it showed a president who was not engaged with the entire campaign. When Vermont Gov. Howard Dean yelled enthusiastically after a third place finish in Iowa in 2004, the clip was shown again and again and used as evidence that he was somehow unstable.
When Massachusetts Democrat John Kerry went windsurfing off Nantucket, with his sailboard twisting and turning different ways with the wind, Republicans played the image as evidence that he goes back and forth on the issues. "John Kerry, whichever way the wind blows," the narrator says. In a 2000 debate, Gore's entire physical demeanor -- the way he walked toward George W. Bush at one point in the debate and frequently sighed -- conveyed a kind of arrogance that played into perceptions of him as an aloof East Coast liberal.
There are also the gaffes when candidates are caught saying something that was not meant to be public. When an iPhone user captured Mitt Romney at a 2012 fund-raiser talking about the "47%" of Americans who were dependent on government and don't pay taxes and wouldn't support him, it was used as an example of his elitism. When Sen. George Allen of Virginia in 2006 used the racial slur a "macaca" while someone was taping him, some said it instantly tanked his candidacy.
Gaffes become devastating only when they play into deeper weaknesses in a candidate that were there regardless of the missteps themselves.
Julian Zelizer



But do these gaffes really matter? Do they turn a campaign? According to a recent book by the political scientists John Sides and Lynn Vavreck, "The Gamble," journalists tend to greatly overstate how important gaffes are. The fundamentals of campaigns -- the state of the economy, fund-raising capacity, endorsements -- are in the end much more important than moments like these, which seem big at the time.
"Many a news cycle," Sides wrote in his blog, "was built on a 'gaffe' with a remarkably short shelf life." When Barack Obama was recorded in the middle of the 2008 primaries making a statement about Americans who cling to their guns and religion, it stimulated a feeding frenzy but didn't kill his candidacy.
Given the fast-paced nature of the modern press, the odds are that stories will die very quickly. So if a candidate can hold on long enough, the frenzy around a gaffe will probably disappear.
The way in which gaffes usually matter has less to do with make-or-break moments than with how they help to build a broader narrative about how voters view a candidate. Gaffes become devastating only when they play into deeper weaknesses in a candidate that were there regardless of the missteps themselves.
The gaffe can also become damaging as a very small piece of a larger story that Americans develop about a specific candidate. The biggest risk from a statement like Hillary Clinton's has to do with concerns about how genuine she is and whether she is more a product of Washington than Main Street. This will certainly be a story that her opponents will repeat in months to come.
But, at this point, she shouldn't worry too much that this gaffe will matter. Usually candidates survive these stumbles. Clinton brings a tremendous amount to the table, in terms of her support among core Democrats and female voters and her experience in the White House, Senate and at the State Department. If she can continue to build on those assets and meld them into a first-rate campaign, this statement will be quickly forgotten.
Follow us on Twitter @CNNOpinion.
Join us on Facebook/CNNOpinion.

p-89EKCgBk8MZdE.gif
 
Back
Top